Cloud technology copes well with the demands of business. The cloud gives an environment to make analytics which are scalable to business activity. There is storage available in vast quantities and data lakes can be made. The cloud is suitable for large datasets, also known as ‘big data’. With this technology we can use machine learning and AI; in the cloud we can build, train and deploy models for advanced analysis. Data can be visualised and dashboards made without the need for local infrastructure. We can access real-time data where need arises.